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The mission of WSCA is to advance the profession of school counseling in preschool through post-secondary in order to maximize the academic performance, career planning, and personal/social growth of every student.

Conference 2017

  • 2017 Conference Exhibitors

Register to Exhibit Today!

WSCA 2017 Annual Conference
February 21-23, 2017
Monona Terrace Convention Center
Madison, WI

Download the following:

  • WSCA Exhibit Registration Form (PDF)
  • WSCA Exhibit Maps  (PDF)
  • Monona Terrace Shipping Directions - Click Here
  • Facility Booth Needs:  Electrical, Internet, and Shipping
    • A 20% discount is applied to prices for orders received with full payments no less than 15 days prior to the event’s first scheduled exhibitor move-in date.
    • Electrical – Please be advised that no power is provided by WSCA with your booth space, you’ll need to order it directly through the Monona Terrace in advance.

Invitation to Exhibit

The Wisconsin School Counselor Association (WSCA) invites you to join approximately 1200 counselors, counselor educators, graduate students and counseling supervisors for the annual conference at the Monona Terrace in Madison, Wisconsin.

WSCA’s mission is to promote excellence in the profession of school counseling and in the development of all students.

Why Exhibit

  • Introduce new products
  • Meet face to face with customers
  • Generate referrals
  • Give demonstrations
  • Promote name recognition
  • Expand book and product sales

Exhibitor Benefits

  • One (1) eight foot table and two (2) chairs per space
  • Company listing and product description in WSCA conference program
  • Good traffic flow of qualified buyers and recommenders
  • Quick lunch service for conference participants scheduled in the exhibit areas
  • Promotional opportunities
  • High buyer to exhibitor ratio
SPONSORSHIP - If you are interested in other opportunities to connect with 1200 counselors, counselor educators, graduate students and counseling supervisors, be sure to check out Sponsorship and Advertising information – Click Here

Exhibit Coordinators:

Emily Krystowiak
Co-Coordinator, Exhibits
Phone: (715) 572-8914
Rich Miesfeld
Co-Coordinator, Exhibits
Phone: (920) 459-7084

Exhibit Registration Hours

Tuesday, February 21st 
• 2:00 pm – 6:00 pm - Exhibit Registration Open
Wednesday, February 22nd 
• 7:00 am – 2:00 pm - Exhibit Registration Open

Exhibit Hall Hours

Tuesday, February 21st
• 4:00 pm – 6:00 pm – Exhibit Hall Set-up Optional – Level 4 in the Capitol Promenade of the Monona Terrace
Wednesday, February 22nd  
• 7:00 am – 8:00 am – Exhibit Hall Set-up – Level 4 of the Monona Terrace
• 7:00 am – 5:00 pm – Exhibit Hall Open – Level 4 of the Monona Terrace
Thursday, February 23rd 
• 7:00 am – 11:00 am – Exhibit Hall
• 11:00 am – 1:00 pm – Exhibit Hall tear down
It is expected that you will have someone available to staff your booth during the above noted hours.

Shipping Boxes/Materials

Please be sure all of the boxes/materials you ship are clearly marked with the event name & date (WSCA Conference – Feb. 21-23, 2017).  The shipping address for the Monona Terrace is “East Loading Dock – 1 John Nolen Drive, Madison, WI  53703.”  You are responsible for bringing the materials to your booth or room the morning of the event. Ask the greeter located at the main entrance how to get downstairs to receive your materials. Monona Terrace will provide carts for assistance in handling your boxes. Monona Terrace will not accept materials more than 3 business days before the event.

Advertising Opportunities Pricing and Benefits
Full-page Back cover ad in Program (color) $1250
Full-page Inside front cover ad in Program (color) $1100
Full-page Inside back cover ad in Program (color) $1000
Half-page black & white ad in Program $600
Quarter-page black & white ad in Program $300
E-Blast Banner Ad $400 (only five opportunities available)

For more information regarding WSCA’s 2017 Annual Conference Sponsorships contact:

Steve Schneider, Conference Co-Chair
Ph: (920)208-1311 


Agreement and payment submission deadline is February 8, 2017

Print Ad Size Guidelines Electronic Ad Size Guidelines
· Full page: 7.5” (w) x 9.5” (h)
· Half-page vertical: 3.5" (w) x 9.5"(h)
· Half-page horizontal: 7.5"(w) x 4.75"(h)
· Quarter-page (vertical): 3.5" (w) x 4.75"(h)

Resolution: 300 dpi or better

Accepted formats:
· Esp
· Tif
· PDF (embed fonts)
Website Size:
· Horizontal: 600(w) x 100(h) pixels
Resolution: 72 dpi
Accepted formats:
Remember: Include the URL if you’d like the ad to link to your site!

Click Here for a Template with Examples of the Various Advertising sizes for the Conference Program


Make your plans to attend the 2017 WSCA Annual Conference to be held February 21-23, 2017 at the at the Monona Terrace Convention Center, Madison WI


  • Coming August 2017

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